The long-term care industry is recovering from pandemic-related staffing shortages, but workforce challenges remain. A new report from human resources, payroll and benefits outsourcing services company Paychex offers suggestions on tackling those issues.

Competitive compensation and benefits packages are among the top incentives to draw high-quality candidates throughout the recruiting and hiring process, the authors noted, adding that a positive company culture and brand recognition also play roles in attracting applicants.

“Candidates are looking to join companies that are aligned with their priorities and values and that will deliver meaning to their work serving and caring for residents,” according to Paychex. “They are also evaluating companies based on their employer brand: what they stand for, how they treat their employees, their company values, and more.”

A tried and true method of recruitment, according to the firm, is to promote from within, offering professional development opportunities along the way.

Such opportunities to workers, the authors said, “is key to their engagement, as well as their retention. And a robust training program can help you stand out as an employer in your industry and attract top talent, especially in today’s challenging labor market.”

In a previous study by Paychex, more than 60% of employees said that well-being support programs and benefits will be a top priority for them when applying for their next job.