Assisted living/personal care managers in continuing care retirement / life plan communities received an average 4.64% bump in salary and an average 6.21% bonus over the previous year’s levels, according to the 2024-2025 CCRC Salary & Benefits Report, released Tuesday by Hospital & Healthcare Compensation Service.
Assisted living managers at for-profit CCRCs earned an average of $77,229 (5% increase over the previous year), whereas managers at not-for-profit communities earned an average of $90,376 (a 205%) increase.
At communities with annual revenues of $10 million to $15 million, the average salary for an assisted living manager was $86,573. Managers at communities with revenues between $15 million and $20 million earned an average of $87,856; managers at communities with revenues between $20 million and $30 million earned an average of $90,349; and managers at communities with revenues exceeding $30 million earned an average of $101,288.
At communities with revenues up to $19.9 million, assisted living managers earned an average of $84,702, whereas those at communities with revenues exceeding $10 million earned an average of $94,916.
Assisted living managers at communities with up to 299 total units earned an average of $85,252, whereas those at communities with 300 total units or more earned an average of $94,784.
Overall, assisted living managers earned $90,042. Managers in Maryland averaged the highest salaries at $103,511, while managers in South Carolina averaged the lowest salaries at $80,554.
The 2024-2025 CCRC Salary & Benefits Report from Hospital & Healthcare Compensation Service, the 27th annual year of publication, includes data from 510 participating CCRCs, providing compensation data on more than 80,750 employees, covering 47 management and 55 non-management positions. Data are broken down by revenue size, total unit size, region, state and core-based statistical areas.
The report also includes information on 19 fringe benefits, turnover rates by department, shift differentials and projected salary increases by department for 2024 and 2025.
The publication is available for purchase on the HCS website. It was conducted in cooperation with LeadingAge.
