The senior living industry is undergoing a significant transformation, shifting from a traditional service and care-focused model to a more holistic wellness-based approach.
This shift is driven by the changing needs and expectations of older adults who are living longer, healthier lives and seeking a more fulfilling and engaging lifestyle. For those overseeing programming and recreation, it’s crucial to understand this evolving landscape and adapt your strategies to meet the demands of the future.
The rise of the wellness model
The wellness model in senior living emphasizes a proactive approach to health and well-being, focusing on preventive care, lifestyle enhancement and personalized experiences. It recognizes that older adults are not just passive recipients of care but active participants in their own lives, seeking opportunities for growth, connection and purpose.
This model encompasses all aspects of community life, from dining and fitness to engagement activities and healthcare. It aims to create an environment where residents feel empowered, energized and engaged, leading to improved quality of life, longer lengths of stay and increased resident satisfaction. Almost 50% of prospective residents choose their future community based on wellness, according to an International Council on Active Aging survey.
Crafting a compelling wellness narrative
To successfully implement the wellness model, it is essential to develop a compelling narrative that resonates with residents, staff members and other stakeholders. This narrative should highlight the benefits of wellness, showcase the community’s commitment to well-being and inspire everyone to embrace a healthier and more fulfilling lifestyle.
Here are some key elements to consider when crafting your wellness narrative:
- Focus on the positive: Emphasize what residents can do, not what they can’t do. Highlight their strengths, abilities and potential for growth.
- Use inclusive language: Avoid ageist assumptions and stereotypes. Speak to residents as individuals with needs and preferences that may differ from those of others.
- Showcase real-life stories: Share testimonials and success stories of residents who have benefited from the wellness model.
- Make it personal: Tailor your messages to different audiences, addressing their specific needs and interests.
Implementing the wellness model in your community
As leaders, you play a crucial role in implementing the wellness model in your communities. Here are some strategies to consider:
- Integrate wellness into all aspects of programming: Offer a diverse range of activities that promote physical, mental and social well-being. Audit existing programming to ensure that it hits all the dimensions of wellness.
- Empower residents to take ownership of their wellness: Encourage them to participate in decision-making, and provide leadership opportunities. Resident councils are a great starting point, as you already get to work with the most engaged community members.
- Foster a culture of wellness among staff: Invest in staff training and development, and create a supportive and engaging work environment. Lead by example when it comes to empowering them and providing them with resources so they can do their best work.
- Partner with external providers: Collaborate with local businesses, healthcare organizations and community groups to expand your wellness offerings. Take a look at age tech: there are so many great offerings available to support this journey and ensure that no resident is socially isolated.
The future is wellness
The shift towards the wellness model is not just a trend; it’s the future of senior living. By embracing this model and crafting a compelling narrative around wellness, you can create thriving communities where residents live better, and longer, and staff members feel valued and empowered.
Sources:
- Living better, longer: The new narrative for senior living. International Council on Active Aging. 2024.
- The business case for wellness programs in senior living. International Council on Active Aging. 2018.
Elizabeth Audette-Bourdeau is the CEO of activities management platform company Welbi.
The opinions expressed in each McKnight’s Senior Living marketplace column are those of the author and are not necessarily those of McKnight’s Senior Living.
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