There’s an old joke that Alabama’s state motto could be, “At least we’re not Mississippi.” In senior living, a similar sentiment is sometimes heard: “At least we’re not nursing homes.”
But such comparisons, although humorous, can be dangerous. Let’s face it: senior living has a few problems of its own that need to be overcome.
One of the foremost concerns for senior living residents and their families is a sense of vulnerability. The fear that something could go wrong under an operator’s care is ever-present.
Additionally, the high costs associated with senior living can leave families questioning whether the value truly matches the price.
There’s also a gap between the lifestyle many communities promote in their marketing materials and the reality residents often experience. Happy, active, smiling seniors about to hit the links may look good on paper. But what percentage of your residents are ready for four hours on a golf course?
And unlike federally regulated nursing homes, senior living communities often operate with less stringent oversight, which can raise additional concerns for families.
That said, it’s equally important to recognize what senior living does well. One of the sector’s biggest strengths is its ability to combat loneliness. By fostering a vibrant community, senior living enables residents to connect with others, stay active and build meaningful relationships.
For families, these communities offer relief from the emotional and physical toll of caregiving, freeing them to focus on quality time with loved ones.
Senior living also promotes autonomy. Unlike many nursing homes, assisted living residents retain the freedom to make choices about their daily routines, enhancing their dignity and sense of control.
Many communities are also leading the way in offering personalized services like memory care and wellness programs, which provide tailored support and peace of mind to families.
The takeaway? Senior living may have its advantages over skilled care, but now isn’t the time to get on a high horse. The field has its own vulnerabilities to address.
By focusing on transparency and continuing to improve the quality of care, senior living operators can better serve their communities and earn the recognition they truly deserve.
Without picking fights that don’t need to happen.
John O’Connor is editorial director for McKnight’s Senior Living and its sister media brands, McKnight’s Long-Term Care News, which focuses on skilled nursing, and McKnight’s Home Care. Read more of his columns here.
