2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Hiring frenzy: Brookdale and other senior living operators seek to address labor shortage with displaced...
By
Amy Novotney
Apr 09, 2020
Senior living companies across the country have begun using the COVID-19 pandemic as an opportunity to fill workforce vacancies with employees who have been laid off from other sectors. Top candidates...
Brookdale expects COVID-19 expenses to reach $50 million for quarter, CEO says
By
Kimberly Bonvissuto
Jun 04, 2020
When it comes to COVID-19, Brookdale President and CEO Lucinda “Cindy” Baier said, shareholders and potential investors typically want to hear about four areas: protocols and progress on COVID-19 testing...
Brookdale spends $71 million to fight COVID-19, sees crisis as leadership opportunity
By
Kimberly Bonvissuto
Aug 12, 2020
Although COVID-19 has had significant effects on the senior housing industry as a whole, Brookdale Senior Living sees the crisis as an opportunity to lead, President and CEO Cindy Baier said Tuesday.
Brookdale ‘firmly on road to recovery’ after 8 consecutive months of occupancy growth, CEO says
By
Lois A. Bowers
Nov 08, 2021
With eight consecutive months of occupancy growth, including the largest average occupancy increase in “at least the last six years” during the third quarter, Brookdale Senior Living is “firmly on...
Brookdale executives donating pay, paid time off to staff during pandemic
By
Amy Novotney
Apr 15, 2020
Brookdale Senior Living President and CEO Cindy Baier donated more than two months’ salary to the firm’s Associate Compassion Fund, the company has announced. Other members of the executive team and...
Brookdale’s home health and hospice business takes $15 million hit in third quarter due to pandemic
By
Lois A. Bowers
Nov 06, 2020
Revenue in Brookdale Senior Living’s Health Care Services segment, which includes home care and hospice, was flat compared with the second quarter but down 20% year-over-year, Brookdale President and...
COVID-19 battle not over, but Brookdale at ‘positive inflection point,’ CEO says
By
Kimberly Bonvissuto
May 10, 2021
Senior living is at a “positive inflection point” as sales and move-ins trend up, vaccination numbers increase and COVID-19 cases decrease, Brookdale Senior Living President and CEO Lucinda “Cindy”...
Coronavirus protocols, leverage position Brookdale for long-term growth
By
Kimberly Bonvissuto
Feb 26, 2021
Implementing protocols to protect residents and associates during the pandemic, and an agreement to sell a majority stake in its home health and hospice business, sets Brookdale Senior Living up for long-term...
Brookdale sets occupancy, move-in records despite market pressures
By
Kimberly Bonvissuto
May 09, 2022
Brookdale Senior Living recorded its best first-quarter sequential occupancy results in 10 years and in March experienced its highest March move-in figure in history, executives said Friday during a first-quarter...